Pinterest is amazing for traffic—but if you’re not capturing that traffic, you’re leaving money on the table.

Instead of hoping visitors buy on the spot, give them a reason to join your list, build a relationship, and then guide them to your product.

In this post, I’ll show you how to use Pinterest to grow an email list that actually buys from you, using a simple freebie funnel powered by Pagewheel.

Pinterest-to-Email Funnel That Converts

1. Create a Freebie That Solves a Pinterest-Friendly Problem

Think about what your ideal customer might be searching for on Pinterest—and offer a free resource that helps.

Examples:

• “Content Planning Checklist”
• “5 Reels Hook Prompts”
• “Digital Product Idea Generator”

💡 Bonus: Make it a smaller version of your paid product!

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2. Set Up a Freebie Landing Page with Pagewheel

Use Pagewheel to:

• Upload your freebie
• Generate a landing page with opt-in form
• Customize the thank-you page and delivery email

✨ You can also add a tripwire product right after signup!

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3. Design 3–5 Pins That Lead to Your Freebie

Make pins that speak directly to the problem your freebie solves.

Pin ideas:

• “Struggling to plan content? Steal this free checklist”
• “Free guide: Create your first digital product in 1 weekend”

Add a strong CTA like: “Click to download” or “Grab it free”

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4. Use Email to Build Trust & Guide to Your Product

After they grab your freebie, follow up with helpful content + a paid offer.

Simple 3-email sequence:

1. “Here’s your freebie”
2. “Why I created this” (personal story)
3. “Want the full system?” → Link to your paid product

Keep it short, friendly, and benefit-focused.

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5. Track What’s Working and Repeat

Use Pinterest analytics + Pagewheel insights to see:

• Which pins get the most clicks
• Which lead magnet converts best
• Which emails lead to sales

Then double down on what’s working!

Grow Your List and Make Sales—Automatically

Pinterest is a goldmine when paired with a smart lead magnet and an automated delivery system.

✨ Use this strategy to build a buyer-friendly email list that grows every day—even while you sleep.

👉 Need help setting it up fast? Pagewheel gives you everything you need in one place: opt-in page, delivery email, upsell flow, and more.