The Pinterest Pin Formula I Use to Drive Sales Weekly

by | Apr 6, 2025 | Sales & Marketing | 0 comments

"Pin formula to drive more sales" text on a blue background

If you’ve ever created a pin you were proud of… only to hear crickets, it’s not your fault.

The truth is, a pin that looks good isn’t always the one that performs well.

Great Pins Don’t Just Look Good—They Sell

The secret? It’s all in the strategy and structure.

Here’s a breakdown the exact Pinterest pin formula I use to drive weekly sales of my digital products—so you can stop guessing and start pinning with purpose.

My High-Converting Pinterest Pin Formula

1. Start with a Problem-Solving Headline

Your pin title should instantly answer “What’s in it for me?”

Examples:

  • “Digital Product Planner (Free Download)”
  • “30 Caption Ideas to Grow on Instagram”
  • “Content Calendar Template for Creators”

💡 Bonus points for: timeline (fast), audience callout (for coaches), and action verbs (download, plan, grow).


2. Add a Visual Preview of the Product

People want to see what they’re getting.
Use a clean Canva mockup of your:

  • Planner page
  • Template set
  • Swipe file
  • Workbook preview

Keep it simple—white space is your friend!


3. Use a Clear, Easy-to-Read Font (on Mobile!)

Your text must be legible at a glance—even on small screens.

Do:

  • Bold headline in Poppins or Montserrat
  • High contrast (white text on dark or navy on pale)
  • 2–3 font sizes max

Don’t:

  • Script fonts or busy backgrounds

4. Include a Strong Call-to-Action (CTA)

Your pin needs to tell people what to do next.

Examples:

  • “Click to download”
  • “Get the free guide”
  • “Grab the full pack”

👉 Place your CTA near the bottom or in a bright bubble (pink or yellow works great with your brand palette!).


5. Use Your Brand Colors + Add Your Site or Logo

Build recognition by sticking with a signature style.
For BizzBoom, that means:

  • Navy background with pops of turquoise and hot pink
  • Yellow highlights for buttons or callouts
  • “BB” logo or your site URL subtly in the corner

Consistency = trust = clicks.


6. Link to a High-Converting Page

All this work pays off when your link leads to a page that delivers.
Use Pagewheel to create a seamless experience:

  • Sales or opt-in page
  • Checkout + instant delivery
  • All in one, no tech headache

One Smart Pin Can Sell for a Long Time

Creating Pinterest pins isn’t just about design—it’s about strategy.

✨ Use this formula to make pins that stop the scroll, solve a problem, and guide people straight to your digital product.

👉 Want to connect your pins to a product in 10 minutes or less? Pagewheel makes it crazy simple.

Written By

Janine Suvak

Janine is a seasoned digital marketing strategist at BizzBoom.com. With over a decade of experience, she specializes in integrating AI technologies to optimize marketing campaigns. Janine is passionate about helping businesses harness the full potential of AI to achieve remarkable results.

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