If you’re getting clicks but not getting customers, your sales page could be turning people off without you even realizing it.
The good news? These issues are fixable.
Get ready – we’re diving into 5 common sales page mistakes beginners make—plus simple ways to fix each one, so you can start turning page views into purchases.
5 Sales Page Mistakes + Easy Fixes
1. Your Headline Is Too Generic
The mistake: A vague headline that doesn’t explain what the product does or why it matters.
The fix: Use clear, benefit-packed language.
Try this formula:
“Get [result] without [frustrating obstacle]”
👉 Example: “Launch Your First Digital Product in 1 Weekend (No Tech Stress!)”
2. You’re Listing Features, Not Benefits
The mistake: Focusing on what’s included instead of what it helps the buyer do.
The fix: Rewrite your bullet points to show outcomes.
Before: “Includes 20 templates”
After: “Save hours of work with 20 customizable templates that are ready to post”
3. No Visuals = No Connection
The mistake: A wall of text and no preview of the product.
The fix: Use Canva to create a clean, simple mockup. Even a screenshot adds credibility.
🖼 Bonus: Add your product mockup to the top of your Pagewheel sales page so people see it immediately.
4. Weak or Missing Call-to-Action (CTA)
The mistake: Only having one CTA or hiding it at the bottom of the page.
The fix: Add multiple bold, benefit-driven CTAs throughout your page.
Better CTA examples:
- “Yes! I’m Ready to Launch”
- “Grab It for $17”
- “Get Instant Access Now”
5. It’s Not Clear What Happens After They Buy
The mistake: No mention of what to expect after checkout = buyer hesitation.
The fix: Add a short “What Happens Next?” section:
“After you purchase, you’ll receive an email with your download link—no waiting, no tech hassle.”
These Are Easy Fixes—And They Matter
You’ve already done the hard work by creating your product. Now it’s time to make sure your sales page actually sells it.
Fixing these small mistakes can lead to massive improvements in conversions—especially when paired with an easy tool like Pagewheel that helps you build it fast and right the first time.
✨ Go through your sales page today and update one section. You’re closer to that next sale than you think.
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