If Pinterest analytics feel confusing or overwhelming, you’re not alone.

Page views, impressions, saves, clicks… what does it all mean—and which numbers actually matter when you’re trying to grow traffic or sell a product?

Here’s the good news: you don’t need to track everything.
In this post, I’ll walk you through exactly what to focus on in your

Pinterest analytics—and what you can safely ignore—so you can stay confident and data-informed without drowning in numbers.

Pinterest Metrics That Actually Matter (and What to Skip)

1. 👉 TRACK: Outbound Clicks

This is the most important metric. It tells you how many people clicked from your pin to your website, freebie, or product.

Why it matters:
Outbound clicks = real traffic = potential subscribers and customers.

📌 Pro tip: All your website or product links should show up in this stat when clicked from your pins.

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2. 👉 TRACK: Saves (But Don’t Obsess Over Them)

Saves = someone liked your pin enough to save it for later. This helps Pinterest understand that your content is valuable.

Why it matters:
More saves → more reach → more clicks.

But: A pin with lots of saves and no clicks may need a stronger CTA or better link alignment.

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3. 👉 TRACK: Top Pins + Top Boards

Inside your Pinterest Business Hub, look at:

• Which pins are getting the most outbound clicks
• Which boards are driving the most impressions and saves

This helps you decide:

• What content to repin
• Which topics your audience loves
• What kind of products to promote more

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4. ❌ IGNORE: Impressions (on their own)

Impressions = how often your pin was shown. This can be wildly inflated by people scrolling past without engaging.

Only useful when paired with:
➡️ Clicks or saves

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5. ❌ IGNORE: Follower Count

Pinterest is not Instagram. People don’t need to follow you to see your content.

Focus on searchability, not followers.

💡 A pin with 10 followers can still get 1,000 views a month if it’s keyworded well!

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6. 👉 BONUS: Use Trends to Plan Your Next Pin

Pinterest analytics show what’s performing now. Combine that with Pinterest Trends to:

• Plan next month’s content
• Find seasonal boosts
• Align pins with rising search terms

Track What Drives Sales—Not Just Stats

You don’t need to check your analytics daily. You don’t need to track every stat.

You just need to know what’s actually helping you grow—and let the rest go.

✨ Focus on outbound clicks, top-performing pins, and real engagement. Those are the numbers that help you grow your list and sell your products.

👉 Ready to turn those clicks into sales? Use Pagewheel to instantly deliver lead magnets or products with zero tech stress.