You put heart and effort into your product—so why is it so hard to talk about it online?

If you feel weird promoting yourself on social media, you’re not alone. But here’s the truth: you’re not bothering anyone—you’re helping.

Let’s take the pressure off with 5 easy, authentic ways to talk about your product without sounding pushy or awkward.

Social Media Content Ideas That Feel Natural

1. Tell the “Why” Behind the Product

Share what inspired you to create it or what problem you were trying to solve.

Caption idea:

“I made this planner because I was tired of staring at a blank screen every Monday. Now I can plan a week of content in 10 minutes.”

This builds connection and gives context.

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2. Show a Behind-the-Scenes Peek

People love seeing the process—not just the polished product.

Ideas:

• Time-lapse of you designing in Canva
• Screenshot of your Pagewheel sales page setup
• “What’s inside” walkthrough on Stories or Reels

👉 Add a CTA like: “Want to see the final version? Link in bio!”

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3. Share a Quick Tip from the Product

Pull out a useful nugget and post it as standalone value.

Example post:

“Here’s one of my favorite prompts from my new caption pack:
💬 ‘Want to know the #1 mistake I made when I started? Let’s talk about it…’
Want all 30? Grab the full pack here.”

You’re promoting by serving.

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4. Post a Customer Reaction or Testimonial

Even one DM or kind comment is worth sharing.

Post idea:

“She used my template pack and had her next launch ready in a day 🥹💛
This is exactly why I created it.”

Don’t have testimonials yet? Share your own before-and-after win with the product.

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5. Use Polls or Questions to Start a Conversation

Ask your audience if they’ve faced the problem your product solves.

Instagram Story example:

• “Do you batch your content or wing it every day?”
• Follow up with: “I made a planner to help with this—want the link?”

This makes promotion feel like a convo, not a pitch.

You Don’t Have to Be “Salesy” to Sell

Promoting your product on social media can feel fun, honest, and easy when you reframe it as sharing—not selling.

✨ Use these five content prompts to start talking about your product this week.

No scripts. No awkwardness.

Just helpful, human content that makes people say, “I need that.”

👉 Want to tons of social media content in just a few clicks? Use Pagewheel‘s Copy Packs to create tons of on-brand social media content that engages, entertains, educates and convert!