If you want your pins to actually show up—and not disappear into the void—you need to understand keywords.

The good news? Pinterest SEO is way easier than Google’s.

The platform wants to help you succeed, as long as you’re using the right words in the right places.

Pinterest is powered by search—use it to your advantage

This post will show you exactly how to find the best Pinterest keywords for your niche so your digital product pins get seen, clicked, and shared.

Find Keywords That Drive Traffic (Without Guesswork)

1. Start with Pinterest’s Search Bar

This is the easiest, fastest keyword research tool—no apps needed.

How to do it:

• Type a broad topic into the Pinterest search bar (like “content planner” or “digital product idea”)
• Watch what autocompletes—it’s showing you what real people are searching
• Scroll down and note the colored search bubbles (Pinterest Trends)

Save the phrases that match your niche and products.

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2. Spy on High-Performing Pins in Your Niche

Search your topic and look at the top-ranking pins.

Questions to ask:

• What words are in their titles and descriptions?
• Are they using short or long-tail keywords?
• What language do they use in pin graphics?

✨ Use their phrasing as inspiration—not duplication.

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3. Use Pinterest Trends Tool

Visit trends.pinterest.com (or use Pinterest Trends in your business hub).

What to look for:

• Rising search phrases in your niche
• Seasonal trends (like “planner” in January or “gift guide” in November)
• Related terms you might not have thought of (ex: “side hustle planner,” “budget binder,” “no face content ideas”)

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4. Turn Each Keyword into a Pin Angle

Each keyword can become a whole new piece of content—even if it points to the same product.

Example keyword: “Instagram content ideas”

• Pin #1: “30 Instagram Content Ideas for Coaches”
• Pin #2: “Free Instagram Caption Guide”
• Pin #3: “Done-for-You Reels Prompts”

💡 Same product, multiple traffic sources.

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5. Use Keywords Everywhere (Not Just the Pin Title!)

Pinterest looks at your:

• Pin graphic (text overlay)
• Pin title
• Pin description
• Board title + description
• Landing page copy (yes, Pagewheel pages are crawlable!)

Keep your target keyword consistent across all of these spots for maximum reach.

Stop Guessing—Let Pinterest Tell You What Works

You don’t need a giant audience to succeed on Pinterest—you need the right words.

✨ Use these free tools and strategies to find keywords that match what your ideal customers are already searching for, and create pins that speak directly to them.

👉 Want to connect those pins to a fast-loading, keyword-friendly sales page? Pagewheel makes it simple.