You can have 20 beautiful boards with cute names and gorgeous pins… and still get zero traffic or sales.
That’s because saves don’t pay the bills—clicks do.
The secret? You need to build boards that attract the right kind of audience—people who are searching, clicking, and ready to take action.
Not All Pinterest Boards Are Created Equal
In this post, I’ll show you how to create Pinterest boards that bring in buyers, not just browsers.
How to Create Strategic, Buyer-Focused Pinterest Boards
1. Name Your Boards with Keywords, Not Cute Phrases
Pinterest is a search engine. That means board names should be literal and searchable.
Examples (Do this):
- “Digital Product Ideas for Beginners”
- “Instagram Marketing Tips”
- “Content Planners for Coaches”
Avoid (Don’t do this):
- “Boss Babe Vibes 💕”
- “My Faves”
- “Work It Girl 💻✨”
Save the sass for your captions—boards need clarity.
2. Focus on “How-To” and Problem-Solving Topics
Create boards that align with things your audience is actively searching for.
Board ideas:
- “How to Grow Your Email List”
- “Lead Magnet Examples”
- “Passive Income Printables”
- “Pinterest Marketing for Beginners”
These are the kinds of boards that attract serious clicks—not just inspiration saves.
3. Pin a Mix of Value AND Your Own Products
Don’t make your boards a wall of promotions—but don’t be shy either.
Ideal mix:
- 80% helpful, keyword-aligned content (your pins + others’)
- 20% direct product pins or freebie links
✨ Use pins that link to your Pagewheel product pages or lead magnets to drive traffic with zero extra setup.
4. Write Keyword-Rich Board Descriptions
Use the first 1–2 sentences of your board description to:
- Describe what the board is about
- Include 2–3 related keywords
- Mention who it’s for (coaches, creators, bloggers, etc.)
Example:
“This board is packed with digital product ideas, passive income tips, and printable planner inspiration for new online business owners.”
5. Organize Your Boards by Buyer Journey
Think of your boards like steps in a funnel:
- Inspire: “Make Money Online,” “Side Hustle Ideas”
- Educate: “Digital Product Tips,” “Pinterest for Creators”
- Convert: “Lead Magnet Ideas,” “Templates to Sell Online,” “Productivity Printables”
Make it easy for a browser to become a buyer just by exploring your profile.
Turn Your Boards Into a Buyer Magnet
Pinterest boards aren’t just for saving pretty things—they’re for organizing strategic, searchable content that brings in clicks, signups, and sales.
✨ Go audit your current boards, rename them with better keywords, and start pinning content that leads people to your offers.
👉 Want to link those pins to a high-converting, beginner-friendly sales page? Pagewheel makes it effortless.
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